Case Studies

Case Studies

Making a difference. It's what we do. And, it’s what you expect. We have countless success stories we can tell you about but here are just a few.

Earning back a star for a 5-star resort.

After a disappointing review, The Phoenician Resort’s Mobil rating was reduced from 5-stars to 4-stars. As a result, the director of marketing recognizing that the poor showing was due in part to less-than-worthy in-room pieces enlisted the help of Redline Creative Group. Working together with the marketing team, the Redline team brought a fresh perspective and created pieces that reflected The Phoenician’s unique attributes.

The Bottom Line...

The Phoenician gained back its Mobil 5-star rating. Judges even commented on the outstanding quality of the unique in-room piece. Due to its success, Redline was hired to create all customer contact pieces as well as all advertising and marketing materials.
“Redline has been a tremendous creative partner over the years, exceeding our expectations with their work on a regular basis. They have consistently performed at the highest level. I highly recommend Redline Creative Group to any organization in search of an experienced team of extraordinary creative professionals.”

-Debbie Kellam (Marketing Director, The Phoenician)

Achieving results. There's no better feeling.

Turning home-seekers into home-buyers.
After entering the Arizona market for the first time in 2002, Taylor Woodrow Homes, in spite of its prestigious reputation worldwide, found that they had very little name recognition here in the area. Over the course of five years, Redline Creative Group worked closely with the director of marketing and his staff in the development of strategy and comprehensive marketing campaigns, which garnered awareness for their brand among homebuyers and ultimately, drove traffic to communities Valley wide.

The Bottom Line...

For five years, the Arizona division experienced unprecedented sales – becoming Taylor Woodrow’s most profitable homebuilding division in the world.
“With keen insight, marketing knowledge and valuable industry resources, the Redline Creative Group team helped our team achieve profitable sales.”

-Scott Holland (Vice President, Sales Director, Taylor Woodrow Homes)

Working Together. It’s How We Succeed.

From local parking company to national player.
With a 28+ year history of serving the Valley, a reputation for excellence and more than 800 employees in 80 locations, American Valet found that they were still being viewed as a small-time family-owned business – especially when meeting with prestigious clients and prospects. Redline Creative Group was tasked with taking them to the next level. After a thorough analysis of the competitive landscape, we provided a complete makeover of their branding with a renewed image and marketing materials.

The Bottom Line...

With a newly updated image and messaging, American Valet has expanded its business to numerous states and is poised to take on its competition at the national level where they truly are a reflection of their name.
“From the very outset, the team at Redline Creative Group demonstrated a real understanding of our needs. They work with us to define our goals and provide strategic thinking, valuable insight, creative vision and direction.”

-Mike Pendergraft (CEO and owner of American Valet Parking Services)